Proven tactics to get subscribers on YouTube and increase views on your channel

 

You have been told that video is very important for your online business and that you have to be there generating visual content, especially if your business is focused on creating online courses buy real youtube views legit. But… how to get subscribers on YouTube?

 

Before I launch into detailing these ten proven ways to achieve this, I want to explain why. Why is it interesting to have subscribers on YouTube?

 

First, because if they subscribe and activate notifications, they will receive a notice of your content in their email. And you are generating an email marketing list without having an email marketing manager. 

Second, because a subscriber is someone who is already showing interest in your content, a very important first intention for you. He is not a client—yet—but he is someone who has somehow validated the quality of your videos and tells you that he wants to know more about that topic. At the very least, he's someone you could try to build a relationship with. Yes, I am talking to you about networking in the medium/long term. Which, as we have seen here, is one of the pillars for your business to work. 

 

We have already talked on the blog about the importance of the content of your videos and the metadata associated with each of your video productions to position your videos on YouTube. So I'm not going to dwell on it again today. But be very clear that it is the basis of everything.

 

Without good videos, your bounce rate will skyrocket and you'll be wasting your time.

 

Who are the youtubers with the most subscribers?

Before telling you how to gain subscribers on YouTube I want you to see who you can learn from. And, how could it be otherwise, the best way to learn how to gain subscribers is to see what the YouTubers with the most subscribers do!

 

If you go to Youtube Wikia, you can see who the most popular YouTubers are by content of the moment. It is always good to see within your sector who are the most powerful to observe how they do it.

 

In the TOP we can also see that video games, music and humor are the most liked content on YouTube. Even so, that doesn't mean that your specific niche or your topic doesn't have followers, don't worry!

 

Whatever your sector, if you have an audience outside of YouTube, I assure you that you have the possibility of having subscribers. Do you want to know how? I'll tell you right now.

 

How to get more subscribers on YouTube?

BE PERSONAL

It is very important to show your face on your YouTube channel, even more so if you want to get subscribers. Be yourself.

 

People don't look for a superhero. Just ordinary people wanting to share interesting things.

 

The same thing happens if they come to your channel and find nothing but the default YouTube logo. They will get a bad impression that you don't take time to work on your content. 

 

So prepare the viewer's arrival to your channel: put a header that shows what you do, link your social networks and your blog, use an attractive description with keywords in the channel description, saying what you do and what content you show. Create a trailer for the channel aimed at your target audience.

 

The person who comes to your channel doesn't know what it's about and literally in five seconds they have to know that that channel is for them. Convince him at a glance.

 

In the same way that the “About me” page is the most visited on a blog, on the YouTube channel it is important to put your origin story in the trailer.

 

The story helps to highlight your channel above the others, it makes the viewer empathize with you and, therefore, be much more inclined to watch more videos. At the end of the trailer, ask them to subscribe to the channel and activate notifications. 

 

QUALITY IS BETTER THAN QUANTITY

This is one of the most conflicting tactics because you have surely read everywhere that YouTube rewards publishing regular content.

 

And yes, publishing new videos regularly taking into account SEO is good when you have less than a thousand subscribers, but once you pass the 1,000 barrier things change, because more than 300 hours of video are uploaded to YouTube every day, so you must concentrate in making incredible videos more than posting every week.

 

If you publish a very, very good video once a month, your channel will have more followers than if you publish much less elaborate content every week.

 

This rule applies to all online businesses.

 

If you want to be a freelancer in Spain and you like working from home , being a YouTuber is a very interesting possibility.

 

It allows you to create your personal brand , start a business without money and maximize your profits by selling infoproducts.

 

Audience retention is a factor that YouTube takes into account when showing your videos to viewers. Audience retention is a super important search engine ranking factor. 

 

WHAT IS AUDIENCE RETENTION AND WHY DOES IT HELP US GET SUBSCRIBERS ON YOUTUBE?

Audience retention is the percentage of the video that people watch. If you post a two-minute video and people only watch one minute of that video, their retention is 50%.

 

The higher it is, the more visits you will get because the more the search engine will show it. And visits on YouTube usually mean more subscribers. 

 

ENCOURAGE PARTICIPATION FROM YOUR VIDEOS AND ENCOURAGE YOUR COMMUNITY

Just as important is that you try to encourage participation in the conversations from the video itself: ask people direct questions so that they leave comments by answering below (YouTube likes people to participate), give the video a "like" video if they found the content good, and remind them that if they become subscribers to your channel and activate notifications they will never miss one of your videos again.

 

You will have to respond to all comments and also moderate conversations if necessary.

 

A basic job of moderation and attention, which shows that you take care of the people who interact with you on your channel.

 

When the creator takes the time to interact with their community, audience engagement is greater and you generate more fans. Even a simple “like” or emoji is enough sometimes. 

 

Views, comments and good ratings directly impact the ranking of your videos on the YouTube results page… and Google. Which, truly, makes up for the effort to achieve good participation.

 

OPTIMIZE YOUR TOP VIDEOS

You can also optimize your top videos and the ways they appear on your cover.

 

Here your job will be to try to show the best content or at least the ones that usually generate more responses or more clicks among the people who visit you. 

 

Use the statistics because there you will see the traffic that is generated thanks to searches on YouTube and the videos that give you the best results.

 

It is likely that by continuing along this same editorial line you will be able to increase your visits. Put those videos in playlists on the channel's home page. 

 

INCREASE YOUR VIDEO VIEWS 

Use the “end screen” function to link to the following video. If you can get a person to watch more than one video, they are very likely to subscribe.

 

There are 10-20 seconds at the end of your video to include an end screen. Include the title of the following video in the thumbnail, so that it encourages the viewer to click on the topic.

 

If a video motivates the viewer to watch more, it will rank better on YouTube (and therefore on Google). 

 

If you are developing a series of videos, for example, on Instagram, and you have 7 recordings, it is interesting that at the end of each one you put a link to the next video, so that internal navigation is generated on YouTube and have a clear call to action to continue browsing and watching the rest of your videos.

 

The result will be a noticeable improvement in the views of all the videos in the entire series.

 

INTEGRATE THE CHANNEL INTO THE REST OF YOUR CONTENT

YouTube also allows you to broadcast on social networks such as Twitter, Facebook or Instagram from the video uploader itself.

 

It is something that you can activate at once from your own channel. But don't forget to create expectation on networks. Notify when you have published and post several times (especially on Twitter, which is a devourer of content) that you have published content on the channel. 

 

It seems obvious but don't forget that your blog is a great source of views.

 

25% of the views on our channel come from the blog. Embed your videos in your blog posts, this will increase the views of the videos and also the time spent on your blog page, which is one of the factors that Google takes into account to position the posts. 

 

YOUTUBE ADVERTISING

Also, if you wish, it is possible to advertise on YouTube, with which your video will appear as promoted on the cover of the search results pages.

 

The other advertising format you have are overlay ads , that is, advertising above a video when it is playing. I assure you that the click rates are very high in this format.

 

LIFELONG NETWORKING

Another idea you can do to promote your channel is to comment on other people's videos on your topic. Don't do it by trying to promote. There is nothing more hated than "I'll leave my channel here in case you're interested", but rather always making valuable contributions to the conversation. Choose videos that are recent and popular, as this will allow you to send traffic to your own channel.